Paws on the Go (“we,” “our,” or “us”) operates PawsOnTheGoChico.com and provides mobile pet care services in Chico and Butte County, California. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. Please read it carefully.
1. Information We Collect
Information You Provide Directly
- Contact information — name, email address, phone number, and service address when you submit a contact form, book a consultation, or reach out to us directly.
- Pet information — pet name, species, breed, age, and health or behavioral notes you choose to share so we can provide appropriate care.
- Appointment details — requested service type, preferred dates and times, and any special instructions.
- Communications — the content of emails, text messages, or voicemails you send us.
Information Collected Automatically
- Usage data — pages visited, time spent on pages, links clicked, and referring URLs.
- Device & browser data — browser type, operating system, screen resolution, and general device type.
- IP address — used to derive approximate geographic region (city/state level only).
- Cookies & local storage — see Section 4 for full details.
2. How We Use Your Information
We use the information we collect to:
- Respond to inquiries and schedule service appointments
- Provide, operate, and improve our pet care services
- Send appointment confirmations and service reminders
- Follow up with post-visit care notes or recommendations
- Analyze website traffic to improve user experience
- Comply with legal obligations
- Protect against fraud and abuse
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
3. How We Share Information
We do not sell, rent, or trade your personal information to third parties. We may share information only in the following limited circumstances:
- Service providers — trusted third-party vendors who help us operate our website (hosting, analytics, email) and who are bound by confidentiality agreements. Current providers include Google LLC (Google Analytics, Google Fonts) and Formspree Inc. (contact form processing).
- Legal requirements — when required by law, court order, or to protect the rights, safety, or property of Paws on the Go, our clients, or the public.
- Business transfers — in the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you before your information is subject to a materially different privacy policy.
- With your consent — for any other purpose with your explicit permission.
4. Cookies & Tracking
Our website uses cookies and similar technologies. A cookie is a small text file stored on your device. We use:
| Category | Purpose | Provider |
|---|
| Essential | Accessibility widget preferences (text size, contrast) stored in localStorage | AdaWebPro / First-party |
| Analytics | Aggregated traffic and usage statistics — loaded only after consent | Google Analytics (G-QYBFFMV50S is a Yellopost property; paws site uses G-placeholder) |
| Preferences | Cookie consent choice stored in localStorage | First-party |
You can manage cookies through our cookie banner, your browser settings, or by using the accessibility widget. Declining analytics cookies will not affect your ability to use the site.
5. Data Security
We implement reasonable technical and organizational measures to protect your information, including:
- HTTPS encryption for all data transmitted to and from our website
- Limited access to personal information on a need-to-know basis
- Regular review of our data collection and storage practices
No method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:
- Contact form submissions — retained for up to 3 years to support ongoing client relationships
- Service records — retained for up to 5 years for business continuity and legal compliance
- Analytics data — aggregated and anonymized; retained per Google Analytics default settings (26 months)
- Cookie consent preferences — stored locally on your device until cleared
7. Your Rights & Choices
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete information
- Delete your personal information (subject to legal retention requirements)
- Opt out of analytics tracking by declining cookies or using a browser extension such as Google Analytics Opt-out
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, contact us at the information in Section 12.
8. California Privacy Rights (CCPA / CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the CPRA:
- Right to Know — request disclosure of the categories and specific pieces of personal information we have collected about you
- Right to Delete — request deletion of personal information we have collected, subject to certain exceptions
- Right to Correct — request correction of inaccurate personal information
- Right to Opt-Out of Sale — we do not sell personal information
- Right to Non-Discrimination — we will not discriminate against you for exercising your privacy rights
To submit a verifiable consumer request, contact us via email at [email protected] or call (530) 828-2787. We will respond within 45 days.
Categories of personal information collected in the past 12 months: identifiers (name, email, phone, IP), service usage data, pet-related information, and internet activity (analytics).
9. Children’s Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will promptly delete it.
10. Third-Party Links
Our website may contain links to third-party websites (such as social media platforms). This Privacy Policy applies only to PawsOnTheGoChico.com. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by updating the “Last updated” date at the top of this page. Your continued use of our website after any changes constitutes your acceptance of the revised policy.
